The Bridgespan Group

All philanthropy is personal. Philanthropists can, and do, support almost everything, which can be a great strength. But if you are committed to making a real change in the world, you need to start by clarifying your aspirations. Getting started can be daunting with so many choices.

What are my motives for giving?

Understanding why you want to give will help define how you want to give, including how personally engaged you want to be in your philanthropy.

What values and beliefs will anchor my philanthropy?

Consider the people, places, problems, pathways or philosophies that you care about most.

Who else is involved in my philanthropy?

Everyone—family members, advisors, staff—brings their own aspirations to the table. Being clear about your aspirations makes it easier to work together.

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